The band wants to thwart leaks with an aggressive digital strategy, but that might threaten vinyl sales, which made up almost 25 percent of the units moved for Innerspeaker and Lonerism. W hen I met Parker in mid-April, Currents didn’t have a release date yet. I got that out of the way, and now I want to join the world,” he says with a shy smile. “ Lonerism is such an insular, detached album. While Parker didn’t set out to write hits, the songs on Currents are catchier, more danceable, and likelier to reach an audience that has never heard a Syd Barrett LP. Whereas Parker previously cast himself as an intense studio auteur in the mold of Brian Wilson - he has described the making of Lonerism as “agonizing” - he says Currents reflects his newly optimistic, extroverted outlook. (Another song on Currents is simply titled “Yes I’m Changing.”)įor Parker, “Let It Happen” evokes “this chaotic world - I want to say ‘party,’ but that sounds wrong. The lyrics hint at a journey that has just started - Parker slotted “Let It Happen” as the album’s first track - and an eagerness to evolve. Gone is the jangly acid rock of the first two albums in its place is an ethereal, insinuating vibe that feels like dropping in on an all-night rave. Over nearly eight swirling, shape-shifting minutes, “Let It Happen” sets the tone for the rest of Currents, which was written and recorded by Parker as Tame Impala toured the world in support of Lonerism. “Tame Impala is a great band, different from everything else going on right now,” says John Janick, chairman and CEO of Interscope Records, Tame Impala’s label. “I think Kevin is a genius and there’s nothing he can’t do.” Right now, the hype machine is fully operational. When the album was made available for preorder on iTunes in Japan, it was news. With its July 17 release still several weeks away, seemingly every Currents tidbit has been pored over.
Anticipation for Currents has been rising ever since the album’s intoxicating first single, “Let It Happen,” appeared in March. tour set the stage for Currents, the group’s transformational third album, due next month. The Coachella shows and Tame Impala’s spring U.S. “ I’m not gonna complain about playing too late.” To me, it doesn’t really make sense,” he says. “It’s kind of weird for us to see all these big artists playing before us. It’s precisely what you want to hear blasting through the tumbleweeds of the California desert, though Parker is still wrapping his head around his band being one of Coachella’s most talked-about attractions.
2012’s Lonerism was Tame Impala’s breakthrough, a forward-thinking work of psychedelia that sounds like the Sgt.
In five years - since its 2010 debut album, Innerspeaker - Tame Impala has gone from being Parker’s one-man recording project to a world-conquering rock group. But talk to Parker for a few minutes and you’ll find that he’s learning to play the part. slacker in search of some early-afternoon grits than a budding rock star. With his shoulder-length brown hair, Jesus beard, red scarf, tight blue jeans, and unassuming manner, the 29-year-old Parker seems more like a skinny L.A. “It’s like getting out of bed and going into the kitchen.” “It’s kind of like our dining room,” Parker tells me as we settle in at a quiet table in the rear of the restaurant. “It’s cheap and cool,” says Kevin Parker, the group’s boyish frontman, songwriter, producer, and benevolent dictator in town for an extended stay in April for both weekends of Coachella. years ago, and they’ve been coming back to Swingers ever since. Surging Australian psych-poppers Tame Impala stayed at an adjacent motor inn on its first trip to L.A. It also happens to be the unofficial Los Angeles headquarters of one of the most exciting young bands in the world. diner - waitresses who look like Suicide Girls, upscale Waffle House fare on the menu.
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